Tully was the founder one of the two startup Directors of An Authorised Google Adwords Reseller, Hot Goanna (Registgered Trade Mark) which became one of the top 10 Google Qualified Pay-Per-Click (PPC) Search Engine Specialists in Australia. Since February 2005, he built and lead a team of professionally trained online marketing experts who, today, show millions advertisements per week on Google search. This company rocketed from a start up to receiving the much coverted Authorised Google Adwords Reseller contract from Google Australia in 2007. A part share was sold to TPP Internet and this company was eventually sold to Net Registry in 2010.
Mark has successfully demonstrated that whatever a company has to offer the market – whether lung fish, mobile dog washing, resorts, luxury fishing trips or undertakers – web exposure, conversions and sales increase dramatically through a well planned and managed online internet strategy. Statistics such as achieving over 13,000 per cent return on their advertising spend (beauticians) and generating one million in quotations in five days (builders) are what makes Mark’s results a standout.
Recognised as an online marketing enthusiast and pioneer, Mark has helped change the way Australian businesses utilise online vehicles to generate increased market penetration. He is one of the drivers behind the pay search industry’s massive growth in the last 7 years in Australia.
Today he is a Yahoo Search Marketing ‘Ambassador’, a Google ‘Advocate’ and a Qualified Google Adwords Professional. Mark is a board member of a public company, Chairman of Magnetic Shoals Limited and has held numerous roles (treasurer, secretary and president) with the Queensland RSL including State Treasurer of Queensland in 2004 / 5. He is past Senior Vice President at Southport RSL and a Past President of Magnetic Island RSL Sub Branch.
Also, Mark is an honorary park ranger, has been a Justice of the Peace for 25 years and has been an Associate Fellow of the Australian Institute of Management. He has been an award winning resort manager, a publisher and has worked in the NSW Police Force, Army Reserve and the QLD Fire Brigade.
Mark was an early adopter of web design and was building websites for businesses as early as 1993. He is a regular spokesperson at industry events and forums, as well as a passionate blogger. Mark has also written over twenty articles and papers covering such topics as The Truth about Australian Internet Advertising, SEO/SEM which comes first – Current Statistics, Hits, Links and Banners, Online Hits – Are Conversions Everything?.
Mark wrote the constitution and set up the Adword Association, an industry body for Google Adwords Professionals.
Whilst this was happening Mark stood for State Government as an independent in the seat of Southport in Queensland in 2009 and ran a magnificent 10 day campaign (fully self funded) and achieved 4.97% of the vote at the biggest booth in the Electorate, just to ensure that the local issues got some traction for the residents.
Now Mark is enjoying making Google Adwords Accounts as well as other ventures including Website Essentials Pty Ltd and being invited onto the board of a Bendigo Community Bank. Clicks and Clicks Pty Ltd, his private company, is available for consultancy, set up, ongoing support , training, seminars and public speaking.
He works from home with 5 staff who also work from his home or their own locations in Queensland, New South Wales, Victoria and China. He is a husband, a father and a keen Australian Rugby League Masters Player (Williams Valley Wombats).
He loves the challenge of adwords, and of the thousands of accounts that he has touched in his time, he has been beaten by the Google Algorythm ONCE. He is still in regular contact with his past staff in their new roles, and has employed past staff more than once as a result of divesting his business interests.
You can’t get better, at an hourly rate in Australia.